Tamagotchi is a handheld digital pet simulation toy originally launched in Japan on November 23, 1996, by Bandai. Designed by Akihiro Yokoi and Aki Maita, it challenges users to hatch, feed, and nurture a virtual creature through its various life stages. It became a massive global cultural phenomenon in the late 1990s and continues to evolve with modern color screens and connectivity features.
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