Squishmallows is an iconic collectible plush toy brand launched in 2017 by Kelly Toys Holdings. It features ultra-soft, round-shaped stuffed animals and characters with whimsical designs and lovable personalities. Squishmallows is owned by the American toy manufacturer Jazwares, a Berkshire Hathaway company, and has grown into a global pop-culture phenomenon distributed across more than 55 countries.
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